In the standard facial sequence, which step typically follows cleansing?

• A. Exfoliate.
• B. Massage.
• C. Mask.
• D. Tone.

Answer: (A)

After cleansing, exfoliation is the next step because cleansing removes surface dirt and oils, but it doesn’t remove the layer of dead skin cells that can dull the complexion and block product absorption. Exfoliating removes those dead cells, creating a smoother surface and slightly opening pores, which helps subsequent products—especially masks and serums—penetrate more effectively and work evenly. This preparation also reveals fresher skin, improving texture and radiance. The other options don’t fit as the immediate next step: massage is a treatment technique that comes later, a mask is applied after the skin has been prepared, and toning is used to balance the skin but doesn’t prepare the surface for product penetration in the same way exfoliation does.